Resume

RETAIL MARKETING EXPERIENCE

MARKETING MANAGER | STONEY CLOVER LANE
NEW YORK, NY | AUGUST 2023–PRESENT

• Drove sales & brand awareness by curating & designing Stoney Clover Lane’s social media presence, blending sales goals, aesthetic & brand messaging to create a cohesive story

• Created overarching marketing strategy through robust marketing plans for each of Stoney Clover Lane’s product & collection launches

• Owned & managed corporate & marketing calendars, ensuring omni-channel success from a 360° perspective

• Oversaw internal & freelance content creators, ensuring that their work product represented the brand & achieved our goals

• Managed streamlining & communicating marketing brand initiatives & consistent messaging cross-functionally with Co-Founders, Digital Marketing, Photography & Retail teams

CONTENT EDITOR | STONEY CLOVER LANE
NEW YORK, NY | AUGUST 2021–JULY 2023

• Authored & edited all content & copy across channels for Stoney Clover Lane’s rapidly-growing digital & retail presence, with a strong focus on social media

• Authored & edited all content & copy across channels for Stoney Clover Lane’s rapidly-growing digital & retail presence, with a strong focus on social media

• Created & led storytelling direction & campaign strategy for all marketing initiatives & assisted in curating, designing & editing assets to match each campaign

• Crafted & refined brand voice, while simultaneously creating distinct voice
  identities for each marketing campaign

• Partnered with brands such as Target, Disney, Coca-Cola, NFL, Lucas Films,
  American Girl, Lele Sadoughi & more as lead content & messaging representative
  for partnerships & collaborations
  

COPYWRITER | WALMART
BROOKLYN, NY | FEBRUARY 2021–SEPTEMBER 2021

• Served as lead copywriter for Walmart’s homepage & authored copy based on fashion trends, holidays, grocery, social initiatives, exclusive programming & promotions

• Created workflow process for Junior Copywriters, Graphic Designers, Editors & Project Managers for creating & reviewing homepage assets

• Focused on efficient, captivating email & SMS copy for evergreen campaigns & holiday-focused messaging
  

COPYWRITER | DAVID’S BRIDAL
Conshohocken, PA | NovEMBER 2018–MARCH 2021

• Wrote promotional, branded, campaign & evergreen homepage copy, landing page copy & blog posts

• Composed campaign-specific & evergreen social media copy for Instagram, Facebook & Pinterest including: stories, static posts & descriptions

• Authored product descriptions for all new inventory on the David’s Bridal website while managing a cross-departmental launch process

• Created copy for promotional, brand awareness, campaign, and evergreen emails with versioning for brides, bridesmaids, mothers of the bride and groom, and party attendees

• Served as lead copywriter for numerous specialty campaigns, initiative launches and branded experiences
  

COPYWRITER | QVC, INC.
West Chester, PA | AprIL 2017–NoVEMBER 2018

• Created copy for email campaigns focusing on beauty, apparel, shoes, handbags, and accessories

• Partnered with editors, designers, project coordinators & eCommerce specialists to create customer-driven, high performing emails

• Wrote approximately 20 promotional and campaign emails per week, contributing to $269M of total email program sales in 2017

• Brainstormed, developed & executed creative concept for monthly Beauty eNewsletter

• Spearheaded cross-departmental process improvement team to maximize program workflow & minimize thrash