Portfolio

StonEy Clover LanE

Stoney clover lane x JUICY COUTURE

Stoney Clover Lane’s collaboration with Juicy Couture brought the best of Y2K fashion to the present day. To match the 2000’s inspired products & photo shoot, I concepted & authored a social media pre-launch campaign that embraced kitsch while still remaining elevated.

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Destination London Collection

To gain interest & propel excitement for Stoney Clover Lane’s upcoming seasonal collection, Destination London, I created compelling Instagram stories with a unique voice that matched the collections British-inspired tones.

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NEUTRAL COLORS PALETTE

Reframing colors & silhouettes from core & seasonal collections at Stoney Clover Lane, I re-positioned existing product into an exciting new color edit. This marketing was intended to entice customers to explore a neutral palette, perfect for the upcoming fall season.

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The Homecoming Collection

One of Stoney Clover Lane’s largest drops for the fall season was the Homecoming Collection. To build momentum for this collegiate-inspired selection, I concepted & authored Instagram stories that paired with the varsity look-&-feel of the products & photography.

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THE HAPPY CAMPER COLLECTION

To kick off the summer season, Stoney Clover Lane launched a collection of their essential silhouettes in an updated denim fabric. I created a campaign featuring Instagram stories that evoked summer nostalgia to pair with the aptly named Happy Camper Collection.

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STONEY CLOVER LANE X TARGET

In the spring of 2022, Stoney Clover Lane announced a collaboration collection with Target that would be launching in April both online & in Target stores. Leading up to launch day, I wrote Instagram stories to educate Stoney Clover Lane’s followers about the upcoming collection, build their excitement & introduce Stoney Clover Lane to new followers just learning about the brand.

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David’s Bridal

INTERNATIONAL WOMEN’S DAY 2020

In celebration of International Women’s Day 2020, David’s Bridal wanted to showcase the strong women of the company. With a 96% female workforce, there was no better source of inspiration than their own employees. I crafted digital assets to share their stories.

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FRONTLINE FIERCE campaign

David’s Bridal held a contest to acknowledge the heroic workers (and their significant others) on the front lines of the COVID-19 epidemic. The contest was featured on all of David’s Bridal’s digital platforms—and for which I created all copy.

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CLEAN & MODERN WEDDING LOOKS

David’s Bridal created a capsule of clean and modern wedding dresses as part of their Fall 2020 collection. I wrote the assets for this digital campaign, highlighting new gowns and providing inspiration for pairing them with accessories.

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WEDDING PLANNING TOOLKIT

An interactive story for the launch of David’s Bridal’s free wedding planning toolkit platform, intended to inform and engage with new and existing customers.

VIRTUAL STYLIST APPOINTMENTS

Introducing David’s Bridal’s new virtual video stylist appointment capabilities, initiated by the change in business interactions from COVID-19.

LITTLE WHITE DRESSES

This story features the “Little White Dress” and provides David’s Bridal customers with information and inspiration, encouraging her to add one to her bridal wardrobe.